Family Fun, Family Run Since 1978!

About Us

We're a True Family Business

The Breneman Family opened the doors of G.Willikers! in 1978. Owners Jill, Jody & Bob have over 100 years of combined experience within these storied walls. Today, they are joined by a third generation to find just the right gift, book or toy for you. Our staff are close-knit extensions of our family who help us create a welcoming & personalized experience for every visitor, and who are always ready to assist you.

Our Vision

We believe that our success is deeply connected to the customers and communities we do business with, and we constantly strive to find new ways to work, play & read together!

A book & a toy, imagine that!

"It’s the things we play with and the people who help us play that make a great difference in our lives." -Fred Rogers

Vendors We Value

"Our books and toys are unabashedly old-fashioned!"

We take great care in who & where they come from. Visit us in-store to shop all of our tried & true products!

Made in the USA

We are proud to offer products made in the USA and right here in New England!

  • White Mountain Puzzles: NH
  • Harrisville Designs: NH
  • Far Out Bubbles: NH
  • Susa Creations: ME
  • Maple Landmark: VT
  • M. Ruskin: NY
  • Ryan T. Higgins

    Sat. March 23rd, 10:30-12

    Featuring The Bruce Series, "Penelope Rex" & other titles!

    All Ryan T. Higgins Books 
  • Kim Ferreira

    Sat. April 20th, 10:30-12

    Featuring book titles "Joy", "R is for Rainbow!" & Greeting Card Collection

    All Kim Ferreira Books 
  • Scott Magoon

    Sun. May 5th, 12-4PM

    Featuring "Linus", "Breathe" & other titles!

    All Scott Magoon Books 
  • Karel Hayes

    Sat. August 3rd, 10:30-12:30PM

    Featuring The Lake Kanakonda trilogy, The Visitor series & other titles!

    All Karel Hayes Books 
  • Astrid Sheckels

    Sat. August 10th, 10:30-12PM

    Featuring "Sea Dog Boats", The Hector Fox Tales & other titles!

    All Astrid Sheckels Books 
  • Kate DiCamillo

    Sat. October 5th, 10:30-1:30PM

    Featuring The Norendy Tales series, "The Hotel Balzaar", "Ferris" & many other titles!

    All Kate DiCamillo Books 
  • Matt Tavares

    Sat. August 24th 10:30-12pm

    Featuring "The Shape of Things" (by author Dean Robbins) & Matt's other titles!

    All Matt Tavares Books 
  • Where's Waldo?

    Where’s Waldo? 25 Waldo’s are hiding in various businesses throughout downtown Portsmouth this July 2024. Pick up your Waldo passport at the Portsmouth Public Library or G.Willikers!

    All Waldo Info 
  • Fairy House Tour

    Visit Portsmouth this September 21st & 22nd for the beloved annual family-friendly outdoor event, Fairy House Tour! You can plan your day and pick up your tickets via the link below.

    All Fairy House Info 
  • Matt Tavares

    Sat. December 1st, 1-3PM (Story/Drawing Demo @ 1:30PM)

    Featuring his Holiday Collection & other titles!

    All Matt Tavares Books 

We are lucky to have so many amazing authors who live locally or very close by!

You can read more about them below.

Stop by the store!

13 Market Street Portsmouth, NH 03801

Phone: 603-436-7746

10am - 6pm Sunday - Thursday
10am - 7pm Friday & Saturday

"In the Heart of historic Market Square!"