Family Fun, Family Run Since 1978!

About Us

We're a True Family Business

The Breneman Family opened the doors of G.Willikers! in 1978. Owners Jill, Jody & Bob have over 100 years of combined experience within these storied walls. Today, they are joined by a third generation to find just the right gift, book or toy for you. Our staff are close-knit extensions of our family who help us create a welcoming & personalized experience for every visitor, and who are always ready to assist you.

Our Vision

We believe that our success is deeply connected to the customers and communities we do business with, and we constantly strive to find new ways to work, play & read together!

A book & a toy, imagine that!

"It’s the things we play with and the people who help us play that make a great difference in our lives." -Fred Rogers

Vendors We Value

"Our books and toys are unabashedly old-fashioned!"

We take great care in who & where they come from. Visit us in-store to shop all of our tried & true products!

Made in the USA

We are proud to offer products made in the USA and right here in New England!

  • White Mountain Puzzles: NH
  • Harrisville Designs: NH
  • Far Out Bubbles: NH
  • Susa Creations: ME
  • Maple Landmark: VT
  • M. Ruskin: NY
  • Ryan T. Higgins

    Sat. February 8th, 10-12PM

    RICE Public Library in Kittery, ME

    Featuring the newest addition to his Bruce Series! Bruce Saves The Planet

    All Ryan T. Higgins Books 
  • Vivian Kirkfield

    Sat. March 8th, 1-2:30PM

    Featuring the latest of her titles...

    One Girl's Voice

    All Vivian Kirkfield Books 
  • Scott Magoon

    Fri. May 2nd, 10:30-11:30AM

    Portsmouth Public Library

    Featuring a follow up to the popular Rocket Ship, Solo Trip the new title...

    Rocket Beams, Lunar Dreams

    All Scott Magoon Books 
  • Local Love

    Every Third Thursday 5-8PM

    Experience the charm of Portsmouth with this exciting new event inviting you to explore a variety of local retailers throughout the city, offering an evening of shopping opportunities, special promotions, and unique finds.

    All Local Love Info 
  • Where's Waldo?

    Where’s Waldo? Waldo’s are hiding in various businesses throughout downtown Portsmouth this July 2025. Pick up your Waldo passport this summer at the Portsmouth Public Library or G.Willikers!

    All Waldo Info 
  • Fairy House Tour

    Visit Portsmouth Saturday & Sunday this September (TBD) for the beloved annual family-friendly outdoor event, Fairy House Tour! You can plan your day and pick up your tickets via the link below.

    All Fairy House Info 

We are lucky to have so many amazing authors who live locally or very close by!

You can read more about them below.

Stop by the store!

13 Market Street Portsmouth, NH 03801

Phone: 603-436-7746

Hours:
10am - 6pm Sunday - Thursday
10am - 7pm Friday & Saturday

"In the Heart of historic Market Square!"