Family Fun, Family Run Since 1978!

About Us

We're a True Family Business

The Breneman Family opened the doors of G.Willikers! in 1978. Owners Jill, Jody & Bob have over 100 years of combined experience within these storied walls. Today, they are joined by a third generation to find just the right gift, book or toy for you. Our staff are close-knit extensions of our family who help us create a welcoming & personalized experience for every visitor, and who are always ready to assist you.

Our Vision

We believe that our success is deeply connected to the customers and communities we do business with, and we constantly strive to find new ways to work, play & read together!

A book & a toy, imagine that!

"It’s the things we play with and the people who help us play that make a great difference in our lives." -Fred Rogers

Vendors We Value

"Our books and toys are unabashedly old-fashioned!"

We take great care in who & where they come from. Visit us in-store to shop all of our tried & true products!

Made in the USA

We are proud to offer products made in the USA and right here in New England!

  • White Mountain Puzzles: NH
  • Harrisville Designs: NH
  • Far Out Bubbles: NH
  • Susa Creations: ME
  • Maple Landmark: VT
  • M. Ruskin: NY

Local & In-Store Events

  • Market Square Day

    Sat. June 13th, 9AM-4PM

    The 48th annual celebration in the Square! We will be accompanied by Maine game creator Kevin Trainer of
    Ebb Tide Games, featuring his Gundalow game about coastal trade & history throughout Great Bay! As well as 10 year old Elle Eaton, who will be showcasing her first ever title The Youngest Lobsterman, a story which follows her determined younger brother and his dream toward becoming a lobsterman! See You There!

    All Market Square Day Info 

  • Seacoast LitFest

    Sun. June 14th

    Experience the 2nd annual Seacoast Literary Festival on Chestnut St. at The Music Hall! We will be joined at the fair by Joni McNeal, author of the brand new, local favorite board book ABCs By The Sea, which takes you on a colorful journey through the alphabet with Portsmouth-specific alliterations near & dear to our vibrant coastal community!

    All Seacoast LitFest Info 

  • Nancy Tandon

    In-Store

    Sun. June 28th 11AM-12PM

    Come visit us for Nancy's current "Ghost on the Coast" book tour, highlighting her eerie, riveting title

    The Ghost of Spruce Point which is out now! Plus her upcoming release The Haunting of Walker Pond available June 2nd! Let's get spooky this summer on the New England seacoast!

    All Nancy Tandon Books 

  • Local Love

    Every Third Thursday 5-8PM

    Experience the charm of Portsmouth with this exciting new event inviting you to explore a variety of local retailers throughout the city, offering an evening of shopping opportunities, special promotions, and unique finds.

    All Local Love Info 

  • Where's Waldo?

    Where’s Waldo? Waldo’s are hiding in various businesses throughout downtown Portsmouth this July 2025! Pick up your Waldo passport this summer at the Portsmouth Public Library or G.Willikers!

    All Waldo Info 

  • Fairy House Tour

    Visit Portsmouth Saturday, September 20th & Sunday, September 21st, 10AM-4PM (rain or shine) for the beloved annual family-friendly outdoor event, Fairy House Tour! You can plan your day and pick up your tickets via the link below.

    All Fairy House Info 
All Events

We are lucky to have so many amazing authors who live locally or very close by!

You can read more about them below.

Stop by the store!

13 Market Street Portsmouth, NH 03801

Phone:

603-436-7746

Hours:

Sunday - Thursday 10-6pm

Friday & Saturday 10-7pm

"In the Heart of historic Market Square!"