Family Fun, Family Run Since 1978!

About Us

We're a True Family Business

The Breneman Family opened the doors of G.Willikers! in 1978. Owners Jill, Jody & Bob have over 100 years of combined experience within these storied walls. Today, they are joined by a third generation to find just the right gift, book or toy for you. Our staff are close-knit extensions of our family who help us create a welcoming & personalized experience for every visitor, and who are always ready to assist you.

Our Vision

We believe that our success is deeply connected to the customers and communities we do business with, and we constantly strive to find new ways to work, play & read together!

A book & a toy, imagine that!

"It’s the things we play with and the people who help us play that make a great difference in our lives." -Fred Rogers

Vendors We Value

"Our books and toys are unabashedly old-fashioned!"

We take great care in who & where they come from. Visit us in-store to shop all of our tried & true products!

Made in the USA

We are proud to offer products made in the USA and right here in New England!

  • White Mountain Puzzles: NH
  • Harrisville Designs: NH
  • Far Out Bubbles: NH
  • Susa Creations: ME
  • Maple Landmark: VT
  • M. Ruskin: NY

Local & In-Store Events

  • Scott Rothman

    Wed. July 2nd, 6PM

    RICE Public Library

    Join us in welcoming Scott Rothman & his New York Times bestselling story...

    Kittybunkport!

    All Scott Rothman Books 

  • Waldo Party!

    Wed. July 30th, 6PM-8PM

    Portsmouth Public Library

    Levenson Room

    You and your families have looked for Waldos around town all month... Now it's time to celebrate! Join us for a party celebrating the
    search for Waldo!

    All Portsmouth Public Library Info 

  • Scott Magoon

    Sun. September 21st, 1PM-3PM

    In-Store

    Come join us in welcoming Scott, who will be presenting his newest book...

    There's No Place Like Gnome's!

    All Scott Magoon Books 

  • Chris Van Dusen

    Mon. September 29th, 6PM

    Portsmouth Public Library

    Come join us in welcoming back local Maine author-illustrator Chris Van Dusen featuring his brand new title in the 'If I Built' series...

    If I Built A Town!

    All Chris Van Dusen Books 

  • Brian Lies

    Sun. October 12th,

    (Time TBD!)

    In-Store

    Welcome bestselling & Caldecott Honor-winning author-illustrator
    Brian Lies, who will introduce a sleepy kitten whose afternoon nap
    transforms into an epic journey through art, time, and history in his
    newest title... Cat Nap!

    All Brian Lies Books 

  • Astrid Sheckels

    Sat. October 25th,

    (Time TBD!)

    In-Store

    Welcome back award-winning
    author-illustrator Astrid Sheckels as she showcases her upcoming
    title focused on a Cinderella-like animal story set in the 1920s... Flora And The Jazzers!

    All Astrid Sheckels Books 

  • Local Love

    Every Third Thursday 5-8PM

    Experience the charm of Portsmouth with this exciting new event inviting you to explore a variety of local retailers throughout the city, offering an evening of shopping opportunities, special promotions, and unique finds.

    All Local Love Info 

  • Where's Waldo?

    Where’s Waldo? Waldo’s are hiding in various businesses throughout downtown Portsmouth this July 2025! Pick up your Waldo passport this summer at the Portsmouth Public Library or G.Willikers!

    All Waldo Info 

  • Fairy House Tour

    Visit Portsmouth Saturday & Sunday this September (TBD) for the beloved annual family-friendly outdoor event, Fairy House Tour! You can plan your day and pick up your tickets via the link below.

    All Fairy House Info 
All Events

We are lucky to have so many amazing authors who live locally or very close by!

You can read more about them below.

Stop by the store!

13 Market Street Portsmouth, NH 03801

Phone: 603-436-7746

Hours:
10am - 6pm Sunday - Thursday
10am - 7pm Friday & Saturday

"In the Heart of historic Market Square!"