Family Fun, Family Run Since 1978!

About Us

We're a True Family Business

The Breneman Family opened the doors of G.Willikers! in 1978. Owners Jill, Jody & Bob have over 100 years of combined experience within these storied walls. Today, they are joined by a third generation to find just the right gift, book or toy for you. Our staff are close-knit extensions of our family who help us create a welcoming & personalized experience for every visitor, and who are always ready to assist you.

Our Vision

We believe that our success is deeply connected to the customers and communities we do business with, and we constantly strive to find new ways to work, play & read together!

A book & a toy, imagine that!

"It’s the things we play with and the people who help us play that make a great difference in our lives." -Fred Rogers

Vendors We Value

"Our books and toys are unabashedly old-fashioned!"

We take great care in who & where they come from. Visit us in-store to shop all of our tried & true products!

Made in the USA

We are proud to offer products made in the USA and right here in New England!

  • White Mountain Puzzles: NH
  • Harrisville Designs: NH
  • Far Out Bubbles: NH
  • Susa Creations: ME
  • Maple Landmark: VT
  • M. Ruskin: NY
  • Matt Tavares

    Sat. December 12th, 2PM

    Join us for Matt Tavares's Dasher Tour to get a behind the scenes peek of the Disney animated movie which brings to life the magical story of Santa's flying reindeer and how a brave little doe, Dasher seizes her destiny! Plus Storytime & Signing! Pre-Order you copy by calling... (603) 436-7746

    All Matt Tavares Books 
  • Local Love

    Every Third Thursday 5-8PM

    Experience the charm of Portsmouth with this exciting new event inviting you to explore a variety of local retailers throughout the city, offering an evening of shopping opportunities, special promotions, and unique finds.

    All Local Love Info 
  • Where's Waldo?

    Where’s Waldo? Waldo’s are hiding in various businesses throughout downtown Portsmouth this July 2025! Pick up your Waldo passport this summer at the Portsmouth Public Library or G.Willikers!

    All Waldo Info 
  • Fairy House Tour

    Unfortunately,

    The Fairy House Tour will not take place in 2026 :(

    Please use the link below to read a message from the Friends of the South End.

    All Fairy House Info 

We are lucky to have so many amazing authors who live locally or very close by!

You can read more about them below.

Stop by the store!

13 Market Street Portsmouth, NH 03801

Phone:

603-436-7746

Hours:

Sunday - Thursday 10-6pm

Friday & Saturday 10-7pm

"In the Heart of historic Market Square!"